BET Networks, in partners the hip with Grand Hustle Productions, is excited to announce the premiere of “THE GRAND HUSTLE,” a fierce new reality competition series, featuring 16 business minded men and women vying for an opportunity of a lifetime! Created and Executive produced by GRAMMY Award-winning rapper, actor, entrepreneur and the King of the South himself, Tip “T.I.” Harris, the series centers around the hopeful hustlers as they compete for a coveted position, with a six-figure salary, within Tip’s multimillion-dollar Grand Hustle business EMPIRE which he built from the ground up. “THE GRAND HUSTLE” competition series is set to heat up the summer on Thursday, July 19th at 10:00PM EDT.
“The Grand Hustle EMPIRE is always expanding so therefore we needed to add a very talented, highly skilled executive to our team,” said Harris. “It doesn’t matter if you got your hustle at Harvard or the hood, ‘THE GRAND HUSTLE’ is about how you handle business and what you can do for the brand so I wanted to create a show that offers an equal playing field.”
The 12, one-hour episode series is set in ATLANTA and the candidates are determined to prove they have what it takes to out-hustle the rest. They serve up big deals and even bigger doses of drama each week as they fight for their seat at the table. Ultimately, only one will be crowned the Grand Hustler.
“Tip is one of the smartest, most impressive businessmen I have ever met,” said EP Brian Sher. “His business acumen is second to none, and his entrepreneurial spirit is unmatched. I’m excited for the world to get a window into how Tip thinks and operates.”